Paper Mate introduces InkJoy line

ATLANTA — Paper Mate has globally launched a new line of writing instruments.

Looking to offer consumers advanced writing performance at an affordable price, InkJoy features ultra-low viscosity ink and proprietary ink delivery system to provide "an unparalleled, effortless writing experience," Paper Mate said. InkJoy is available in 100, 300 and 700 series: the 100 and 300 series are available in 10 bright, modern ink colors, while the 700 series is available in black, blue and red ink colors.

The launch of InkJoy will be supported by a global multifaceted marketing campaign, called "The World's Most Stolen Pen," which includes 15- and 30-second television spots, social media promotions on Facebook and Twitter, and more.

"Paper Mate InkJoy will forever change consumers' expectations of what a pen can deliver," Paper Mate global director of marketing Scott Crist said. "InkJoy writes and feels premium but is priced for mass audiences worldwide. Once you try InkJoy, you'll feel the joy."