Para's Estrin starts Sekea Capital consulting firm


EAST ROCKAWAY, N.Y. Former president of Queen Helene manufacturer Para Laboratories, Steven Estrin, recently started Sekea Capital, LLC, a consulting company to help manufactures gain distribution in food, drug and mass, in addition to the beauty trade.

With more than 20 years experience working with all types of retailers in all classes of trade, Sekea Capital was developed to help any sized manufacturer or marketer in the consumer packaged goods industry navigate the challenging retail environment. The company is available on either a project-by-project basis or on longer-term arrangements.

Some specific services include setting up a broker network for retail, health food or beauty supply stores; help with closeouts and moving excess inventory quickly and quietly; and EDI expertise for both in-house and external programs.

Estrin served as president of Para Laboratories from 1995 to March 2006. Para was the manufacturer of Queen Helene, Batherapy and Footherapy brands of personal care products. In March 2006, Para was sold to The Hain Celestial Group.

Since the sale of Para to The Hain Celestial Group, Estrin has been the vice president of sales for retail and beauty.

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