AccentHealth collected data through an online survey conducted from July 10 to 16, 2013. Participants responded via AccentHealth's national, online panel of network viewers, and the survey yielded 512 respondents who were at least 18 years of age and have a child in school (i.e., elementary, middle or high school) or college.
All data is self-reported and not validated.
Below is the demographic breakdown of the respondents and their behavior:
Gender
Primary shopper in household
Geographic distribution of sample
Respondents represent a national sample across 39 states.
Age
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Education
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Household income
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Source: AccentHealth