Pepperidge Farm marks anniversary with new products


NORWALK, Conn. — Pepperidge Farm is celebrating its 75-year anniversary by launching new product innovations this fall.

The following items will hit store shelves from Pepperidge Farm:

  • Pepperidge Farm Simply Natural breads in soft and smooth-textured honey wheat and honey oat varieties;

  • Goldfish bread: Soft, made with whole grain and no high-fructose corn syrup, will be available in brown sugar and cinnamon varieties;

  • Pepperidge Farm Caramel Apple Swirl bread, a limited-edition seasonal treat;

  • Pepperidge Farm Jingos! snack crackers, available in three unique varieties, including lime and sweet chili, parmesan garlic and fiesta cheddar;

  • Pepperidge Farm Milano Slices salted pretzel cookies;

  • Pepperidge Farm Milano Melts vanilla crème, a crispy, chocolaty cookie with a velvety crème filling;

  • Pepperidge Farm Soft Baked cookies, which will be available in such flavors as pumpkin cheesecake;

  • Pepperidge Farm Milano Cookie Cake, a two-layer vanilla cake with real chocolate buttercream icing and filling, sprinkled with Milano cookie pieces; and

  • Chocolate Chunk Cookie Cake, a two-layer moist cake with real chocolate chunks and rich chocolate icing and topped with chocolate chunk cookie pieces, deliver a premium frozen dessert experience.

The brand, which is owned by Campbell's, recently appointed a new leader, Irene Change Britt.

"[Pepperidge Farm founder] Margaret Rudkin was famous for asking employees 'what's next?' to make sure the business was always moving ahead, and that is still our philosophy today," Britt said. "We're committed to keep introducing products that hold a unique place in people’s lives — from Goldfish crackers and the special connection they foster between moms and kids, to Milano cookies and the treasured moments of enjoyment they create. We will continue to build on the company’s sustained success."

This ad will auto-close in 10 seconds