Perfecta expands Zim’s line

Perfecta Products last year added Zim’s Arnica Max to it’s lineup of external analgesic rubs, which includes Zim’s Max-Freeze, an $11.8 million brand grew 27.3% for the 52 weeks ended June 15 across total U.S. multi-outlets, according to IRI.

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“You’re getting more and more people who are in tune with natural products and naturally based products,” said Scott Gorley, president of Perfecta Products. “It’s really a situation where natural products and mainstream America are merging together. Those lines are becoming more and more blurred as people are looking for health solutions and natural alternatives.”



Arnica is one of the more popular homeopathic pain relieving medicines and is used by many athletes and weekend warriors worldwide, the company noted. Zim’s Arnica Max includes a proprietary blend of arnica and aloe vera, which includes organic aloe, natural menthol and arnica. It will be available in a 4-oz. gel and a 3-oz. roll-on.