PFresh express rolls on at Target

MINNEAPOLIS — Another 90 Target stores are slated to receive fresh food in June as part of a major remodeling initiative that has become known simply as PFresh.

The stores will remain open during the remodeling process and are scheduled for grand-reopening on June 24. The 90 stores currently being remodeled represent the second of three waves of stores that will undergo transformation to the PFresh store design, so named because the most significant change involves the allocation of roughly 10,000 sq. ft. to fresh foods and expanded freezer and cooler doors.

“We are excited to incorporate our enhanced food assortment into additional stores in June,” Target SVP grocery Annette Miller said. “By remodeling these stores, we bring an expanded offering of fresh food and added convenience to our guests in these communities.”

Beyond the grocery aisles, most of Target’s new and remodeled general merchandise stores also feature updates in such other areas as beauty, home, shoes and baby. By year end, more than 1,100 Target stores will be operating under the PFresh format and the extensive remodeling program will be in its final phases.

In fact, this year marks a significant deceleration from the breakneck pace of activity seen the past two years when upwards of 350 stores were remodeled each year. A total of 230 remodels are planned for this year with the first wave of 100 remodels already complete in March. The 90 due for June leaves only about 40 remodels left for completion in October.

To view a complete map of Target store locations receiving the expanded grocery layout in June 2012, as well as those that received the remodel in the March 2012 cycle, check out Freshfood.target.com.