P&G brands, Safe Kids Worldwide partner to promote laundry room safety

CINCINNATI — Procter & Gamble brands Tide and Gain will partner with nonprofit Safe Kids Worldwide to help spread awareness of the importance of laundry room safety. The two companies will launch the Up, Up and Away campaign to help remind parents and caregivers to keep laundry detergent pacs away from children.

 

Young children are prone to wonder around to learn more about their surroundings, and although parents do make efforts to safe-proof their homes, the laundry room can sometimes fall at the bottom of the list, P&G stated. 

 

“At P&G, safety is our number one priority,” said Shailesh Jejurikar, P&G’s North America Fabric Care and New Business Development President. “Most of us are parents too, and we want families to use our products safely. Our Up, Up, and Away campaign and our partnership with Safe Kids Worldwide will support families with information and tools to create safe home environments. We deeply respect and admire the work that Safe Kids Worldwide does in helping reduce the amount of preventable injuries and know that they will be great partners in equipping families with laundry safety information and tools.”

 

The partnership kicks off with P&G’s sponsorship of Safe Kids Worldwide’s annual Safe Kids Day, a day dedicated to making every kid a safe kid, P&G stated. Consumers can find an upcoming Safe Kids Day even in their area by clicking here.

 

“When new products come into our homes, we need to look closely to see if we need to make any changes to protect our kids. We have seen this happen with flat panel TVs and now with laundry packets,” said Kate Carr, president and CEO of Safe Kids Worldwide. “Safe Kids is embarking on a new partnership with Tide and Gain to make sure that families and caregivers understand the importance of keeping all laundry products, including laundry packets, out of the sight and reach of our children.”