P&G introduces Febreze allergen reducer, partners with Sam Champion
CINCINNATI — Procter & Gamble on Thursday announced that its brand Febreze has partnered with the Weather Channel’s newest anchor Sam Champion, host of “America’s Morning Headquarters with Sam Champion,” to educate consumers on the connection between the outdoor pollen count and allergens found in the home. Champion will help introduce Febreze Fabric Refresher Allergen Reducer, a new product that eliminates odors and reduces up to 95% of inanimate allergens from pollen, pet dander and dust mite matter that can become airborne from fabrics after making their way into the home.
“The outdoor pollen cast and allergy index are a critical portion of the weather forecast, but what people may not know is how the outdoor report can affect the indoors,” Champion said. “Weather can affect the allergen count in your home, so I’m thrilled to partner with Febreze to educate consumers on this important connection and on the new Febreze Fabric Refresher Allergen Reducer that will help Americans this spring season.”
Fabric and upholstered furniture, like couches, curtains and carpets, can often act as a reservoir for allergens, particularly during the spring and fall when pollen can be carried into the home by family members, guests and pets. When you sit on the couch, walk on the carpet or fluff up the pillows, you often release the allergens that have settled onto the fabric into the air you breathe. Febreze Allergen Reducer features a unique technology that acts as a net that flexes over allergen particles, trapping them on the fabric until they can be removed through routine cleaning and vacuuming.
“While it’s easy to wash the allergens that can accumulate on your clothing, it’s hard to tackle the daily allergens from pollen, pet dander and dust mites that become airborne in the home from tough-to-wash fabrics,” said Kirsten McKillop, Febreze principal scientist. “Febreze Fabric Refresher Allergen Reducer was developed to address this issue, to help consumers achieve a deeper clean, particularly when pollen counts are high.”
Febreze Allergen Reducer is available in both Fabric Refresher and Air Effects. Febreze Fabric Refresher Allergen Reducer comes in Unscented and Clean Splash. Febreze Air Effects Allergen Reducer is available in three light scents, Clean Splash, Freshly Clean and Soft & Light. The suggested retail price for Febreze Air Effects Allergen Reducer (9.7 oz) and Febreze Fabric Refresher Allergen Reducer (500ml) is $4.29, and $6.29 for Fabric Refresher (800ml).