P&G launches new campaign for Swiffer line

Proctor & Gamble is rolling out a new program that offers money-back guarantees and discounts on Swiffer cleaning products.

The marketing effort kicked off July 22 with ads and TV commercials using the tagline, ‘Cleans Better than a Mop and Bucket or Your Money Back.’ The ads also direct consumers to the Swiffer Web-site, where they can get a $5 discount on purchases.

The new campaign is seen as a way to boost sales of Swiffer products in a slow economy and instill consumer confidence in the household cleaning line.