P&G launches Peptocopter promo at the Fright Fest at Six Flags featuring Pepto-Bismol

 

 

CINCINNATI — Pepto-Bismol announced Thursday that Fright Fest at Six Flags will be a little less scary for those who fear stomach upsets. Pepto-Bismol, with the help of the Peptocopter, will make an appearance at four Six Flags theme parks this fall. The Peptocopter experience will come to life to benefit guests who have overindulged in the delicious park food, so they can get back to the fun at Fright Fest.

 

The Peptocopter tour will kick off on Oct. 11 at the world’s largest theme park, Six Flags Great Adventure, and will continue on to Six Flags Great America on Oct. 18; Six Flags Magic Mountain, the Thrill Capital of the World, on Oct. 25; and make a final stop at Six Flags Over Texas on Nov. 1.

 

In partnership with Six Flags, Pepto-Bismol and hosts of the new Spike TV show Frankenfood, Chef Josh Capon and Tony Luke Jr., created a one-of-a kind food mash-up item called the Frank'n Bacon Funnel Dog that will be available at select Six Flags parks beginning Saturday, Oct. 11.

 

And if guests overindulge in the tasty food and drink, they will be able to “Tweet for Relief” at the first sign of stomach trouble and have Pepto-Bismol delivered on demand via the Peptocopter street team during designated times throughout the promotional period.

 

“Both Pepto-Bismol and Six Flags want people to celebrate life, so our partnership was a natural fit,” stated Phil McWaters, associate brand director, North America Personal Health Care at P&G. “We are happy that we are able to liberate consumers from stomach upsets with Pepto-Bismol while at the park, so they can get back to the fun and thrilling experiences Six Flags has to offer.”

 

“We are thrilled to work with P&G on this innovative experiential marketing campaign,” commented Stephanie Borges, director corporate alliances for Six Flags. “This promotion provides an entertaining way to provide our guests a little relief during a fun day at one of our incredible parks.”

 

For those who cannot make it to Fright Fest at Six Flags to check out the Peptocopter in action, Pepto-Bismol and Six Flags will be giving five winners a 4-pack of 2015 Season Passes to a U.S. park of their choice complete with four all-season dining passes. For information on how to enter the sweepstakes, visit Sixflags.com/pepto.