P&G to marry Febreze scents with Swiffer & Mr. Clean

CINCINNATI Proctor & Gamble announced plans to add Febreze fresh scents to its Swiffer and Mr. Clean products. The decision to add Febreze scents stems from the Scents and Winter Mood study conducted by the company surveying more than 1,018 American adults ages 18 and up.

The study found that 53 percent of men and women feel that a fresh scent in their home would improve their mood strongly. According to published reports, in terms of specific scents, over half of the women polled say that lavender improves their mood while 38 percent of men feel that vanilla would help them greatly.

Susan Baba, External relations manager for Swiffer and Mr. Clean stated, “Extending the Swiffer and Mr. Clean product lines to include Febreze fresh scents gives consumers the cleaning benefits of their favorite Swiffer and Mr. Clean products while providing the added enjoyment of a home that smells as clean as it looks and feels.”

For the Swiffer line, scents will be available in “Lavender and Vanilla Comfort” and “Citrus and light”, while Mr. Clean products will carry “Citrus and Light”, and “Meadows and Rain.” According to published reports, the new lines are set to be displayed nationwide in February, and will retail between $2.99 and $7.99.