P&G rolls out honey-infused cough-cold line to mommy bloggers

SAN DIEGO — Procter & Gamble last month introduced its latest innovation across its Vicks cough-cold franchise — Vicks Nature Fusion, a line of cough-cold products infused with a bit of honey in place of artificial flavors — at the BlogHer 2011 conference, the world's largest conference for women in social media that boasted around 3,600 attendees this year.

The lineup includes four formulas: Vicks Nature Fusion Cold & Flu Relief caplets, Vicks Nature Fusion Nighttime Cold & Flu, Vicks Nature Fusion Cough & Chest Congestion, and Vicks Nature Fusion Cough.

Vicks Nature Fusion is labeled for adults and children 12 years of age and older. Suggested retail price for all formulations falls between $6.99 and $8.99.