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Pharmavite expands VitaMelts line with both a multi and a hair, skin and nails offering


NORTHRIDGE, Calif. — Pharmavite on Wednesday announced the expansion of its Nature Made VitaMelts product line to include Nature Made VitaMelts Multi in a tropical fruit flavor and Nature Made VitaMelts Hair, Skin & Nails in a strawberry lemonade flavor.

"At Nature Made we set high standards for our products and are committed to producing unique and innovative offerings that not only diversify the brand's portfolio, but further improve and enhance the vitamin experience for our consumers," stated Erin Gehan, VP marketing Pharmavite. "VitaMelts melt smoothly in your mouth without water, so they're easy to take on the go and enjoy anytime, anywhere. With the additions of VitaMelts Multi and VitaMelts Hair, Skin & Nails, consumers can further meet their daily value of essential nutrients with a great-tasting and convenient vitamin supplement."

Nature Made VitaMelts Multi is formulated with 12 key vitamins to support the daily nutritional needs of both men and women, and contains 100% daily value of vitamins A, C, E and B and 1000 IU of vitamin D per serving.

Nature Made VitaMelts Hair, Skin & Nails is formulated with 2500 mcg of biotin, which may help support healthy hair, skin and nails, and 60 mg of vitamin C, which supports collagen production, per serving.

The latest additions of VitaMelts Multi and VitaMelts Hair, Skin & Nails will be available this fall at major retailers, including CVS and Target. The Nature Made VitaMelts line initially launched with six offerings in fall 2012: Vitamin C, Vitamin D, Zinc, Energy, Sleep and Relax.

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