Philips Avent goes 'natural' with new bottle

STAMFORD, Conn. — Philips Avent has expanded its bottle portfolio to include a new product that is designed to replicate natural feeding.

With its wide, breast-shaped nipple and unique comfort petals, the Philips Avent Natural bottle is inspired by mom's shape to allow infants to feed more naturally. The bottle encourages natural latch-on and makes it easier to combine bottle and breast-feeding, and also features an advanced anti-colic system with two high performance valves that help to reduce colic by venting air into the bottle, not the baby's stomach.

The Natural bottle is BPA-free and made of polypropylene and glass. The new Natural Bottle is compatible with the entire Philips Avent infant feeding range and only uses the Natural nipples, which are available in newborn, slow, medium and fast flow varieties.

"Philips Avent understands infant feeding needs on the most intimate level because we involve moms and their babies at the earliest phase of the product development process," Philips Avent marketing director Ron Tiktin said. "The insights we've collected are unmistakable in the new Natural bottle, our biggest launch in the history of the brand, and deliver on our on our promise to give babies the best start in life."

Philips Avent Natural glass bottles, available in 4-oz. and 8-oz. sizes, retails for $9.99 per 1-pack. Philips Avent Natural polypropylene bottles, available in 4-oz. and 9-oz. sizes, retails for $8.49 per 1-pack.

As part of the launch, Philips Avent is partnering with Rosie Pope, star of Bravo TV's "Pregnant in Heels." Pope will host a live Twitter chat with Philips Avent on June 20 at 8 p.m. "I love working with new and expecting parents — and introducing them to the latest and greatest products on the market," Pope said.

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