Philips introduces PureRadiance Facial Cleansing System with sonic technology

STAMFORD, Conn. — With more women seeking advanced technology in their skin care regimen, beauty brand Philips is bringing its technology to the United States for the first time with the new Philips PureRadiance Facial Cleansing System.



From the manufacturers of Philips Sonicare, Philips PureRadiance uses sonic technology with advanced dual motion to provide a cleanse as gentle as hand cleansing yet 10 times more effective at removing makeup, dirt and residue, according to the company. A recent Philips study showed that 87% of women saw more radiant skin when compared with their regular cleansing regimen after two weeks of use.



Philips PureRadiance can be used with any cleanser making it an ideal complement to women's ever-changing beauty routines. To launch the facial cleansing system, Philips PureRadiance partnered with celebrity facialist, Joanna Vargas.



"I've been in business for nearly eight years and everyone always asks me the same question — what's the secret to achieving healthy looking skin? Whether treating actors, models or my everyday clients, I give them the same answer — you must start with clean skin. Wash your face morning and night, and make sure to remove all of your makeup before bed. The skin repairs itself at night, so this step is extremely important," stated Vargas, who performs facials in New York City at the Joanna Vargas Salon, Skin Care Sanctuary. "Philips PureRadiance can be used on many skin types and conditions and is extremely gentle on the skin, which I love. It feels like a mini-facial and it removes makeup so much more effectively than washing by hand."



The Sonic pulses and gentle rotations provide a shaking movement that breaks up dirt, dead skin cells and makeup and provides a sweeping movement that dislodges and moves them away from the skin. Not only does Philips PureRadiance remove these impurities, it also stimulates blood flow for improved micro-circulation resulting in naturally radiant skin, and is approved for use twice a day.



"While we know that women are dedicated to finding the right product for their skin, we also know that for many, this regimen is often changing," stated Annette Domnik, senior marketing director, Philips Consumer Lifestyle. "Philips PureRadiance works hand-in-hand with all types of cleansers and the technology can help provide better absorption of moisturizers and creams. With two speed settings and a wide range of interchangeable brush heads including sensitive and exfoliation, women can create their own personalized highly effective skincare experience."



Philips PureRadiance is available in select Bed Bath and Beyond retail locations and on Philips.com for $149.99. Each model comes with a normal and an exfoliation brush head. A sensitive brush head may be purchased separately.