Phusion Projects introduces Island Squeeze in time for summer


CHICAGO — The company behind Four Loko is getting into the frozen cocktail business.

Phusion Projects announced the launch of Island Squeeze, a frozen pouch cocktail. Each malt-based cocktail — which tout 6% alcohol by volume — is individually packaged and can be frozen and squeezed into a glass or served over ice. The line is available in pink lemonade light, pina colada, margarita and strawberry daquiri flavors.

"Phusion Projects continues to bring to market products that appeal to various customers and resonate with what they want," Phusion Projects co-founder Chris Hunter said, "Island Squeeze is the perfect warm-weather drink, doesn't require a blender, doesn't make a mess and offers an improved formulation and consistency for consumers in comparison to other frozen pouches."

Island Squeeze pouches are available in 12-packs of 10-oz., single-serve pouches. The suggested retail price for each pouch is $1.99.

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