Pic rolls out Twist-It, Bugables


LINDEN, N.J. — Pic has introduced natural pest repellent products in time for summer.

Twist-It eliminates the need to apply repellent directly to skin by delivering it through a flexible device that wraps around umbrellas, bike handles, strollers and other outdoor objects to repel mosquitoes for up to 200 hours. Meanwhile, Bugables mosquito repellent stickers also contain Pic's all-natural repellent formulation and adhere to hats, clothing, beach bags and more for up to 200 hours of protection against mosquitoes. Bugables work by emitting all-natural, plant-based essential oils, masking human odors that attract insects.

"At Pic, we're always striving to make people's lives better and one way we do that is searching for new delivery systems for our all-natural mosquito repellents," Pic COO Eric Rubel said. "Twist-It and Bugables are completely new, convenient and affordable ways for consumers to protect themselves naturally against mosquitoes."

The suggested retail price for Twist-It is $5.99, while the suggested retail price for Bugables mosquito repellent stickers is $3.99. The items are available at more than 10,000 retail outlets, including Walmart, Walgreens, Toys 'R Us and Bed Bath & Beyond.

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