Pillsbury introduces line of gluten-free doughs

MINNEAPOLIS — Pillsbury today introduced its first-ever line of refrigerated gluten-free dough. Gluten Free Chocolate Chip Cookie Dough, Gluten Free Thin Crust Pizza Dough and Gluten Free Pie and Pastry Dough are now available in most major grocery stores nationwide.

"We're excited to welcome the gluten-free community back to the fresh dough aisle. Pillsbury Gluten Free Dough provides so many possibilities and makes enjoying meals together easier," says Rebecca Thompson, marketing manager for Pillsbury fresh dough innovation. "As a company, we are committed to the gluten-free community and to providing great-tasting, easy-to-prepare products from brands they trust."

New Pillsbury Gluten Free Dough comes in convenient, refrigerated tubs for easy storage and portioning that are available at most major grocery retailers. Pillsbury Gluten Free Dough is available in three varieties:

• Pie and Pastry Dough: 15.8-oz. tub, makes two 9" pie crusts, 250 calories per serving, MSRP $4.99;


• Chocolate Chip Cookie Dough: 14.3-oz. tub, makes approximately sixteen 2" cookies, 110 calories per serving, MSRP $4.4;


• Thin Crust Pizza Dough: 13-oz. tub, makes one 10" pizza crust, 170 calories per serving, MSRP $4.99.

Gluten-free products have become more popular over recent years, and retailers have taken notice offering more products for people with a gluten intolerance or celiac disease, where the body reacts to gluten by triggering an immune response in the small intestine that can cause malabsorption of nutrients.

In response to the increased demand for gluten-free foods, the FDA last week issued regulatory guidelines for labeling of gluten-free products.

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