Pirate's Booty announces collaboration with Disney Pixar for new cheese puffs

SEA CLIFF, N.Y. — Smart Puffs, all-natural cheese puffs from the makers of Pirate’s Booty, announced today its collaboration with Disney Pixar’s “Monsters University,” an all-new 3-D animated comedy adventure that opens in U.S. theaters on June 21, 2013. As the exclusive salty snack for the film, Smart Puffs is made with real, all-natural ingredients and baked into crunchy puffs.

Smart Puffs is made from milled American corn and real Wisconsin cheddar cheese. Smart Puffs is also gluten-, peanut- and tree nut-free. The limited-edition “Monsters University” Smart Puffs package features Mike and Sulley and details about the Scary Smart Sweepstakes.

“We are excited to collaborate with this summer’s highly-anticipated animated film, ‘Monsters University,’” stated Eric Berniker, Pirate’s Booty VP of marketing. “This is the perfect collaboration — while Mike and Sulley are getting smart and scary at Monsters University, we’re offering consumers a smarter way to snack with Smart Puffs, and parents a chance to win $10,000 towards their child’s education with the Scary Smart Sweeps."

“The ‘Monsters University’ edition of Smart Puffs is a great way to extend the fun and bring the film to life with a snack that the whole family can feel good about eating,” said Don Gross, Disney global promotions vice president.

Parents can text “SMART” to 82257* to enter for a chance to win $10,000 toward their child’s education in the Scary Smart Sweepstakes. The sweepstakes is happening now through July 15.

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