Pirate's Booty partners with Marvel for new snack

PARSIPPANY, N.J. — B&G Foods, a manufacturer and distributor of branded shelf-stable foods, announced the release of a Pirate's Booty limited-edition, themed multipack featuring characters from Marvel's Avengers. The partnership also includes a free digital comic featuring the Pirate's Booty pirate.



The themed snack comes in 12 packs of half-oz. Pirate's Booty Aged White Cheddar, which the company said is its best-selling product.



“Pirate’s Booty is excited to partner with Marvel’s iconic Avengers,” stated Eric Berniker, VP consumer engagement and innovation at B&G Foods. “The Avengers are all about adventure and fun, which makes it a great fit for Pirate’s Booty. Moms will rescue the day with a snack that is baked and has no artificial colors, flavors or preservatives. Marvel’s Avengers digital comic creates a very fun and interactive experience for Pirate’s Booty and Avengers fans alike.”



Pirate’s Booty Aged White Cheddar is available now at retailers nationwide.