Pirate's Booty will set sail in iconic parade

PARSIPPANY, N.J. — B&G Foods' Pirate's Booty brand will sail the high seas at the 88th Annual Macy's Thanksgiving Day Parade, the company announced. To celebrate the "Treasure Hunt" pirate ship float, Pirate's Booty will launch an online "Share Yarrr Thanksgiving Traditions" contest in the coming month for a chance to win a trip to New York to watch the iconic parade live. 

 

"As the grand schooner ship sets sail down the Parade route, millions of fans will join the Pirate's Booty Pirate and his first mate, Crunchy the Parrot, on an incredible holiday treasure hunt," said Amy Kule, executive producer of Macy's Thanksgiving Day Parade. "This wonderful pirate-themed creation is sure to entertain the scores of fans lining the streets of Manhattan and those gathered around television screens nationwide." 

 

To enter the "Share Yarrr Thanksgiving Traditions" contest — which takes place from Nov. 6 through Nov. 27 — consumers can set sail to Facebook.com/PiratesBooty.