Pittsburgh WR Antonio Brown teams with Rite Aid and P&G on Super Bowl contest

CINCINNATI  -There is a dance craze ready to sweep the nation, literally. P&G, an official partner of the NFL, has teamed up with Rite Aid and Pittsburgh Steelers wide receiver Antonio Brown to help NFL fans not only keep their homes spotless, but also have the chance to dance their way to Super Bowl LI.



Brown stars in a video, released Monday, challenging fans to a cleaning dance-off. On a home-inspired soundstage, set to an infectious beat, Brown demonstrates how to make cleaning entertaining, Swiffer in hand, with backup dancers behind him. It culminates in Brown’s challenge to fans at home: To enter, they can share videos on social media of their own performances using #AntonioDanceContest.



Brown will choose a winning dancer to send to Super Bowl LI with their family.



“With holidays right around the corner, we know shoppers are stocking up on products to keep their homes clean for guests and gathering,” stated Eric Rose, P&G Brand Manager. “Dancing while cleaning has long been a universal consumer behavior so we thought it would be fun to reward our most creative shoppers that tackle cleaning in style.”



Brown, who vowed this season to provide fans with memorable end zone dances, knows the importance of having fun while doing work. “I celebrate every touchdown with a dance,” Brown said. “I want fans everywhere to have as much fun at home as I do in the end zone.”