Playtex Sport continues support of Women's Sports Foundation through donation, Facebook campaign


SHELTON, Conn. — Playtex has extended its partnership with the Women's Sports Foundation.

Playtex said it is donating $150,000 to further the foundation's mission of advancing the lives of girls and women through physical activity and sport via the brand's Playtex Sport line. What's more, the Playtex Sport brand is leveraging its own Facebook community to raise awareness of the foundation's important mission and to inspire action by encouraging users to share and pledge their support. Additionally, visitors to the Facebook page also will find ways to improve their workout routines, download a Playtex Sport coupon, watch and share inspirational videos featuring active girls, as well as view personal messages from such Women's Sports Foundation champion athletes as Angela Ruggiero (ice hockey), Jessica Mendoza (softball) and Leslie Osborne (soccer). The brand said the goal is to reach a pledge of 100,000.

"With the 40th Anniversary of Title IX and on the eve of the London Olympic Games, this is a year to reflect on and celebrate the heights that women have achieved through sport," Playtex Sport senior brand manager Chit Itchon said. "We're proud to support the Women's Sports Foundation for a second year. Its mission aligns to our own brand values that encourage the confidence, personal achievement and friendship that young women forge on and off the field. We hope that women everywhere will join us in pledging to Play On, each and every day."

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