Plethora of probiotics
 entering market

The recent launch of a number of new probiotic products from several large suppliers should be a boon to the popular digestive-support supplement, sales of which were up 16.5% to $169.2 million for the 52 weeks ended July 8 across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.


Both Pfizer and Bayer recently launched probiotic offerings under their respective supplement brands — ProNutrients Probiotic from the makers of Centrum and TruBiotics from the makers of One-A-Day. And Upsher-Smith Labs in June launched Provella, a probiotic specifically designed for women.

The article above is part of the DSN Category Review Series. For the complete Digestives Buy-In Report, including extensive charts, data and more analysis, click here.