Plum Kids line makes debut this month

6/15/2012

EMERYVILLE, Calif. — Plum Organics is expanding its business into the organic kids snack category.


Plum Kids contains more than 30 organic options, including such new and innovative pouch products as organic Greek Yogurt Mashups and Morning Mashups for on-the-go breakfast (which carry a suggested retail price of $4.99), Crunch'ola bite-sized snacks (which carry a suggested retail price of $3.99) and Fruit & Veggie Shredz (which carry a suggested retail price of $3.99). All Plum Kids products will be available in more than 6,000 stores nationwide beginning this month.


"Four years ago, Plum pioneered the squeezable pouch format in the US baby food market," Plum Organics co-founder and CEO Neil Grimmer said. "Consumers have rapidly adopted the pouch and parents have come to trust Plum to nourish their babies. Our Plum moms have asked for healthy snacks for school-age children, so we've anchored the Plum Kids line around Mashups, a kid-friendly squeezable pouch snack. At Plum, we believe that kids will make healthy choices if they are exposed to great tasting food they can actually get excited about. We designed the Plum Kids line with playful packaging, interactive food formats, fun product names, and kid-craveable ingredients, all without compromising our highest nutritional standards."

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