Plum Organics launches organic pouches for adults

EMERYVILLE, Calif. — Plum Organics, a kids nutrition company, announced that it is entering into the adult-snacking realm with the launch of Plum Vida. The product blends organic fruits and vegetables in a portable pouch, providing consumers with a fresh snacking alternative throughout the day, the company said. Plum Vida can be enjoyed straight from the pouch at room temperature or chilled. 

 

"Plum Vida began with the women on our innovation team. We often turned to noshing on our baby food blends when we were craving a quick dose of fruits and veggies and wanted a break from granola bars," said Jen Brush, senior innovation manager. "And over the years we heard from consumers constantly — from moms to runners to college students — who shared our squeezable snacking habits as part of their daily exercise routine or as a midday pick-me-up. We wanted to create a product just for them that would directly address this trend."

 

Plum Vida is available in three flavor combinations, which include Cherry Berry Beet Ginger, Pear Kale Spinach Celery and Pineapple Carrot Mint. They can be purchased exclusively at Target stores nationwide through the retailer's "Made to Matter — Handpicked by Target" collection. The suggested retail price is $1.99 per pouch or $6.99 for a four-pack.