Polaner All Fruit relaunches line of fruit spreads

PARSIPPANY, N.J. — Polaner All Fruit, a brand from B&G Foods, announced that it is now Non-GMO Project Verified. To recognize its new verification, the company is reviving the "Don't Dare Call it Jelly!" campaign, complete with an interactive digital initiative which encourages consumers to vote for their favorite commercial.



The new Non-GMO Project Verified line of Polaner All Fruit contains 11 varieties of spreadable fruit: strawberry, apricot, blueberry, cherry, grape, peach, orange, raspberry, seedless raspberry, seedless blackberry and seedless strawberry. Each jar now features the Non-GMO Project Verified Seal, which further illustrates the brand's interest in giving consumers a premium product. 

“Consumers are becoming increasingly selective in the products they buy and feed their families, which is why we are excited to announce that the Polaner All Fruit line now meets the strict standards of the Non-GMO Project’s Product Verification Program, without compromising our delicious fruit flavor,” said Sandra Paige, Brand Manager B&G Foods. “By bringing the brand back to its roots with Non-GMO Project Verified ingredients, consumers can feel confident in choosing Polaner All Fruit as a trusted family favorite fruit spread.”



Polaner All Fruit is available in 10-oz. and 15.25-oz. jars at grocery stores across the country for a standard retail price of $2.49 and $3.49.