Polaroid brings back instant photography with new camera

NEW YORK Instant photography is making a comeback.

Polaroid launched the Polaroid 300 camera, which features classic Polaroid instant film, automatic flash and four scene settings, delivering a new twist on the classic instant photo.

The camera is available with a suggested retail price of $89.99, while 10-packs of Polaroid 300 instant film retail for $9.99.

"We are thrilled that today marks the return of instant.  It's bigger -- and better -- than ever. The Polaroid Movement is one that we heartfully embrace and intend to build upon by reaching the creative community and global Polaroid fans alike," said Giovanni Tomaselli, managing director of the Summit Global Group, the exclusive worldwide licensee for Polaroid branded imaging products.

In related news, Polaroid recently appointed pop star Lady Gaga as creative director for the brand, who recently presided over a series of product design and development sessions in Tokyo for co-branded Polaroid products. At these sessions, Lady Gaga unveiled her creative vision, style and passion for Polaroid products.