Pom Wonderful announces new ad campaign

LOS ANGELES — Pom Wonderful, a producer of refrigerated juices, is celebrating the joys of pomegranate season with a new ad campaign. The company will return to television with a "Crazy Healthy" commercial campaign this month. The four commercials will focus on the antioxidant power of premium pomegranate juice and will feature people in everyday situations being protected by a number of radical-fighting characters.

 

“Consumers love the sweet burst of flavor and versatility of our products,” said Dahlia Reinkopf, senior director of marketing, POM Wonderful. “'Our ‘Crazy Healthy’ TV campaign is timed perfectly with the launch of POM season to remind people about the antioxidant power of pomegranates. The goal of our campaign is to inspire consumers to get crazy healthy with our premium 100% Pomegranate Juice and seasonal Wonderful variety pomegranates.”

 

Pom Wonderful products are available in the produce section at grocery, club and mass retailers.