Popchips steps up the flavor

SAN FRANCISCO — Popchips, a popped snack company, earlier this week announced that it's giving consumers "more to love," as it infuses its snacks with bolder flavors and 15% more chips for the same price.



The company also announced new Tortilla Popchips, which are made with real masa and come in zesty nacho cheese, ranch and chili limon flavors. Popchips stepped up its cheddar offering, which is now cheddar & sour cream. Its popular sour cream & onion got a flavor punch as well.



"At popchips our job is never done," said Popchips CEO, Paul Davis. "As our company grows and the snacking world evolves, we continue to make it our mission to bring great tasting innovation to the snack aisle. We're excited to give our snackers more to love about popchips with bigger bags and bolder flavors."



Popchips are sold at more than 30,000 retailers across North America and the United Kingdom, including Whole Foods, Safeway, Kroger, Target, Walgreens, Wegmans, Loblaws, select Costco locations and online at Store.Popchips.com