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Prestige Brands launches PediaCare Smooth Melts

10/3/2014


TARRYTOWN, N.Y. — Prestige Brands on Thursday introduced PediaCare Smooth Melts, chewable, cherry tablets containing acetaminophen designed to make it easier for children to take their medicine. 


 


“Not only do children have more taste buds than adults, they are also extremely sensitive to bitter flavors often found in many medications,” said David Hill, a pediatrician and Prestige spokesman. “Kids are often fearful of taking medicine, because of the taste. PediaCare Smooth Melts is great-tasting and effective, so there will be less resistance to getting a child to take the medicine he or she needs to receive relief. This means less stress for both the child and caregiver.”


 


“We continue to work tirelessly to improve our product portfolio by sourcing the best-tasting ingredients we can find and investigating unique forms and flavors," said Mark Warrington, Prestige director product development. 


 


PediaCare Smooth Melts are currently available at Rite Aid locations nationwide and on Amazon.com. Each bottle of PediaCare Smooth Melts contains 24 chewable tablets. Caregivers simply determine proper dosage of the pre-scored tablets by reviewing the dosing chart on the package. And by having a convenient bottle, the caregiver can easily store any extra half tablets (if necessary).

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