Prettie Girls! take a bow at H-E-B

HOUSTON — Last weekend marked the in-store retail debut of the Prettie Girls!, a line of multicultural dolls, at H-E-B stores. The dolls were well-received by customers and sold out completely after just a few hours, the grocer said.



"H-E-B was proud to be selected as the first retailer to offer the Prettie Girls! dolls in select Houston area stores” said James Harris, director of supplier diversity, H-E-B. “We were especially pleased at the sales, as two of the stores sold through on inventories. I applaud the efforts of the One World Doll Project in meeting the needs of our customers."

The Prettie Girls! differ from other fashion dolls on the market, as they mirror the evolving demographics of the United States. The line was created by the One World Doll Project, an organization that seeks to make a significant positive cultural impact through the doll category. The success of the line was paramount to the organization — it proved that children are enthusiastic about playing with dolls that they can relate to, which is important as American becomes more diverse.



“Many of the parents and children we met at the H-E-B stores told us that they are always on the lookout for dolls that look like they do, and were enthusiastic about the launch of the Prettie Girls! in their hometown,” said Trent T. Daniel, founder of the One World Doll Project.



The Prettie Girls! are currently available in select H-E-B locations, as well as nationally through online retailers including Wayfair.com, DollGenie.com, AngelicDreamz.com and PattyCakeDoll.com. The company hopes to further expand distribution this year.