Price Chopper launches customized floral arrangement site

SCHENECTADY, N.Y. A supermarket chain in the Northeast has created a Web site for sending customized floral arrangements.

Price Chopper announced this week the creation of www.myfloralplace.com, which allows users to customize floral arrangements from anywhere in the world.

“Price Chopper is thrilled to launch MyFloralPlace.com, which utilizes technology to create and cultivate a relationship between our shoppers and our expert floral associates at Central Market Florists,” said VP, floral and lifestyle merchandising Jon Strom in a statement. “MyFloralPlace.com is accessible, easy to use and personalizes the experience of ordering and sending the perfect arrangement.”

The Web site allows placement of orders all day for delivery the next business day to residents and businesses in the areas served by Central Market Florists, one of the largest florists in the Northeast.