Product innovation essential
Let’s face it: New products are the lifeblood of this business. If you’re a retailer, that’s why you went to NACDS Total Store Expo. That’s why DSN went to NACDS TSE, too. For two days, our reporters searched the show floor for the very latest and best new products and offerings at NACDS TSE.
Here, DSN presents some of our Hot Product Picks in OTC and beauty. For a look at some hot new pharmacy tech products, see page 26.
Hot OTC Products
With sales of energy shots down 6.8% for the 52 weeks ended June 15, according to IRI, Bayer’s recent introduction of its energy supplement Berocca may provide a lift to the category.
Nipro Diagnostics’ next-generation True Metrix blood-glucose meters feature new metrics, such as meal tags and the ability to note such events as exercise and sickness to determine patterns.
TENS units are hot, and Drive Medical’s PainAway wireless TENS unit features rechargeable batteries and consists of an LCD remote control, two receivers and reusable pads for total body treatment.
Vigilant launched a line of smartphone-connected devices, including the Bee diabetes smart tracker, which serves as a cap for insulin pens and allows users to track insulin use wirelessly.
Carma Labs is looking to shake up the cold sore category with Carmex Cold Sore Treatment, which provides pain relief and, at the same time, minimizes the appearance of the sore.
Conception products like Rinovum Women’s Health’s Stork OTC may carve out a new category in the OTC space. The nonprescription applicator brings fertility treatment to the self-care aisle at a fraction of the cost.
Higi healthcare kiosks make for a more engaging health experience by employing gamification elements — like rewards for testing and participant challenges — to help drive interest in taking health measurements at the kiosk regularly.
Hot Beauty Products
Looking to bring skin diagnostics into the hands of consumers is the OKU Daily Skin Check by mySkin. It connects to an iPhone and comes with customized apps targeting aging, acne and skin health, depending on the consumers’ needs.
Vigilant is bringing gamification to children’s oral care with its new Rainbow smart toothbrush. Connected via Bluetooth Smart, the Rainbow uses 3-D sensors to help children learn the right brushing technique recommended by dentists.
Smile Shield is a 100%-natural stain block that creates an invisible barrier across the surface of teeth to help protect against coffee or red wine stains.
Bee Bald Man Care wants folically challenged men to embrace baldness with its product portfolio that includes a cleanser, healer, moisturizer and “anytime, anywhere” wipes.
Get your vitamins and a healthy smile, too! Vitaminpaste is a multivitamin and mineral supplement toothpaste that promises to whiten teeth, fight tartar and freshen breath.
Looking to expand into the drug chain channel, physician-developed MD Hair is promoting its MD Nutri Hair one-capsule daily supplement for female thinning hair and its MD Hair Restoration System.
