Product innovation, packaging and marketing maven Steven Lubin creates new company

DEERFIELD, Ill. — Former retail executive Steven Lubin recently announced the formation of Steven Lubin Enterprises, an enterprise that excels in new product innovation, packaging and marketing. "My years in retail, both in operations [and] corporate, and involvement with most all categories across the front-end of the store enables me to bring great knowledge and perspective to suppliers," Lubin told Drug Store News. "[I possess] an intricate understanding of consumer demand and how to bring a product forward in content, package and marketing."

Lubin benefits from 43 years in drug store retailing, most recently as divisional VP and general merchandise manager for Walgreens. He is a senior executive with domestic and international experience in retail operations, marketing and product and package creation. He has a reputation as a forward-thinking leader with a proven aptitude in profitability analysis, market management, planograms and strategic planning. 

As a buyer for more than three decades, Lubin purchased for more than 25 categories and worked as a divisional merchandise manager overseeing cosmetics, fragrance, bath, sunglasses, apparel and other fashion categories. Lubin has also been responsible for purchasing, advertising and marketing for 110 retail locations in Puerto Rico and understands the Hispanic market. 

"I understand the due diligence needed to open stores in new markets, in establishing product mix, advertising and marketing," he added. In addition to Puerto Rico, Lubin has experience preparing Walgreens' market entry into Hawaii, Alaska and St. Thomas.