ProPhase Labs debuts dietary supplement line with Legendz XL launch

 

 

DOYLESTOWN, Pa. - ProPhase Labs on Wednesday announced the launch of a new line of dietary supplements in order to offset the seasonality and dependence on the severity of the cold season. Marketed under the TK Supplements banner, the first new product is Legendz XL, a men's dietary supplement in the male enhancement category. 

 

"After extensive research and preparation, we have produced our first set of direct response television spots and begun TV media testing," the company stated. "We have developed an integrated network of strategic vendors including a call center and a fulfillment center as well as the online infrastructure to execute a direct to consumer marketing and sales strategy. Our new TK Supplements-based website is now live: www.LegendzXL.com."

 

The company noted it will continually refine its consumer engagement, TV spots, TV media plan and websites during the first quarter 2016 and thereafter in order to optimize consumer response and generate product awareness. As brand awareness increases, ProPhase will introduce Legendz XL into retail stores. 

 

ProPhase Labs also announced additional dietary supplement line extensions are in development for future introduction at the appropriate time.