WABAN, Mass — Consumers have spoken, and when it comes to supermarkets, Publix and H-E-B were ranked highest by consumers in the 2016 Temkin Experience Ratings for supermarkets, an annual ranking of companies based on a 10,000-consumer survey.
Publix’s rating of 81% put it at the top of a list of 294 companies across 20 industries. H-E-B had a rating of 79% and Kroger and Save-a-lot tied for third place with a 78% ranking, making them third overall. Other grocery stores that performed well overall and not just within the supermarkets category were Wegmans and Aldi, which were ranked seventh and ninth overall, respectively. Of the 20 industries that were ranked, supermarkets did the best of all the industries with a 74% rating.
"Supermarkets have been the highest-scoring industry since their inclusion in the Ratings in 2012, and this year was no different,” Temkin Group managing partner Bruce Temkin said. “Publix and H-E-B led the pack in this strong customer experience category.”
Temkin Group said a score of 70% or above is considered "good," and a score of 80% or above is considered "excellent." In this year's Temkin Experience Ratings, 20% of companies earned a "good" or "excellent" score, while 44% received a "poor" or "very poor" score.
Among supermarkets, Wegmans was the only supermarket that improved its score between 2015 and 2016, with a gain of one point, while whole foods dropped 10 points, Albertsons dropped 9 points, and Hannaford and Trader Joe’s both dropped eight points.
The supermarket 2016 Temkin Experience Ratings are:
Publix (81%);
H-E-B (79%);
Kroger (78%) and Save-a-Lot (78%);
Wegmans (77%);
Aldi (76%);
Food Lion (75%);
ShopRite (75%);
Giant Eagle (75%);
Wawa Food Markets (74%);
Hy-Vee (74%);
Winn-Dixie (74%);
Trader Joe's (74%);
Hannaford (73%);
Piggly Wiggly (72%);
Albertsons (69%);
Stop & Shop (69%);
Safeway (69%);
Whole Foods (68%); and
Vons (63%).