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Publix looks to reignite GreenWise concept


Publix Super Markets is revving up for growth in the organic and natural foods store space.

Publix announced plans to reignite its GreenWise store concept. The grocer launched the format in 2007, and currently operates three stores under the banner. It has not opened a new GreenWise location since 2008.

With interest in healthy and organic foods still on the rise. Publix said it will relaunch GreenWise with a location in Tallahassee, Florida, near the Florida State University campus. It’s expected to open in late 2018.

“We are committed to being the retailer of choice for consumers who are looking for specialty, natural and organic products,” said Kevin Murphy, senior VP of retail operations, Publix, which has 1,146 stores in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina. “Over the past several years, we have gained valuable insights from our existing GreenWise locations. By combining these learnings with customer feedback and market trends, we are better positioned to deliver on our vision of being the best at serving the evolving lifestyles of today’s consumer.”

Publix plans to share additional details related to the new GreenWise format closer to the store opening. The company said it is aggressively looking or additional GreenWise locations throughout its operating areas.

Publix, which is privately owned and operated, had sales of $34 billion in 2016. 

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