Pure Leaf tea expands premium beverage line

PURCHASE, N.Y. -- Pure Leaf Iced Tea is launching a super-premium organic line of beverages, as well as unsweetened drinks for the discerning consumer.

The brand says its new Pure Leaf Tea House Collection is made with organic tea leaves brewed with fruits and herbs. In addition to the Pure Leaf Tea House Collection, the brand is building on the popularity of its Unsweetened Iced Tea by launching two new flavors – Unsweetened Black Tea with Lemon, and Unsweetened Green Tea – giving consumers more zero-calorie options that don't sacrifice on taste.

"Our robust tea expertise allows us to come to market with innovations that truly meet consumer demand," said Kathy Kennedy, director of marketing, Pure Leaf. "Whether it is expanding flavors in our already popular unsweetened iced tea line, or delighting consumers with expertly crafted organic blends for Tea House Collection, our passion for realness will continue to extend to everything we do."

The Pure Leaf Tea House Collection is available in three unique flavors: Organic Black Tea with a hint of Sicilian Lemon & Honeysuckle, Organic Black Tea with a hint of Wild Blackberry & Sage, and Organic Green Tea with a hint of Fuji Apple & Ginger. The range is USDA organic and Rainforest Alliance Certified. The Pure Leaf Tea House Collection is available in 14 ounce, signature glass bottles (90 calories a bottle made with organic cane sugar) in select markets nationwide, including Boston, New York, Philadelphia, Chicago, Minneapolis, Denver, Las Vegas, Portland, Seattle, San Francisco, Los Angeles and San Diego.

As consumers look for taste preferences that fit their lifestyle, Pure Leaf has expanded the current unsweetened iced tea offering to include additional flavors: Unsweetened Black Tea with Lemon, and Unsweetened Green Tea. These teas are 0 calories per bottle, and provide flavor without compromise on tea taste or calories, according to Pure Leaf.