Purina reaches pet lovers with new Facebook application

ST. LOUIS Purina has launched a Facebook application for pet lovers.

The new "Purina Pet Resort" simulation game allows Facebook users to become the manager of their own virtual pet-themed resort, allowing them to build and operate a fun place to pamper, care for and entertain virtual pets and use such Purina brand pet foods as Purina Dog Chow, Fancy Feast and Beggin' Strips.

"Pet lovers spend a lot of time online and using mobile devices for fun and to enhance the relationship with their pets," said Guy Fish, assistant brand manager at Purina. "Purina Pet Resort caters to pet lovers who enjoy online games and would like to create a virtual haven for their four-legged friends."

In related news, Purina recently introduced an enhanced version of its "petcentric" mobile application that now is available for iPhone, iPad, iPod Touch and BlackBerry users.