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Ralph Lauren Fragrances introduces Midnight Romance

4/1/2014

NEW YORK —- Ralph Lauren Fragrances is expanding its portfolio with the new Midnight Romance for women.



Available in select retailers beginning April, Midnight Romance is designed to capture Ralph Lauren's understanding of feminine sensitivity and beauty. Each bottle design detail exhibits the sensual mystique of the fragrance. The transparent bottle with its soft pink juice is sealed with a shiny metallic black cap with silver outline.



The top notes are raspberry, Italian bergamont and juicy lychee. The mid notes are peony, jasmine sambac and freesia. The base notes are black vanilla, iris absolute and ambrox.



To bring the Midnight Romance love story to life and portray the cinematic start to many romances, director Bruce Weber created a short film in black and white to capture the essence of midnight passion. This story also welcomes a new Ralph Lauren Fragrances face, Anna Selezneva, a current star on the Ralph Lauren fashion runway.


 

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