Redbox breaks rental record on New Year’s Eve

OAKBROOK TERRACE, Ill. The fully automated DVD rental provider located at the nation’s leading grocery, mass, drug and convenience stores announced the rental of more than 2 million DVDs on New Year’s Eve.

Redbox said Jan. 1 the record surpassed its previous one-day rental record by more than 170,000 rentals.

"With many Americans celebrating New Year’s Eve at home and many more resolving to save money in 2010, Redbox proved a great way to do both," said Gary Cohen, SVP marketing and customer experience. "Renting a record-breaking two million DVDs in a single night, Redbox looks forward to continuing to provide consumers with incredible value and convenience in the New Year."

In 2009, Redbox surpassed 350 million rentals nationwide, the company said.

Redbox currently boasts more than 19,000 locations nationwide.