Rejuve Cigs to debut new flavor at Famima!! stores

BREA, Calif. — Electronic cigarette manufacturer Rejuve is selling its products through Famima!!'s nine stores in southern California, the company said Tuesday.

Rejuve, whose products include electronic cigarettes, hookahs and vaping liquids, said its newest vaping liquid flavor, Brazilian Watermelon, would make its debut in Famima!! stores and is offered at 12-mg and 18-mg nicotine dosages. Other flavors include Classic Tobacco, Menthol, Italian Coffee and French Vanilla.

"We are excited to work with Famima, and the partnership makes perfect sense," Rejuve Cigs chief marketing officer Jessica Lee said. "We share the same customers — those who are busy, but seek a quality experience in everything they see, touch, taste and do — whether out on the town or shopping for food and other necessities."

Famima!!, based in Japan, operates nearly 22,000 stores, mostly in Asia.