Report: Duane Reade features QR code on store facings for pedestrian passersby


NEW YORK — Walgreens is making its Duane Reade street facings mobile-friendly with the addition of a QR-coded window cling across its storefronts, Mobile Marketer reported Tuesday.

It's all part of the "Get social with Duane Reade" campaign for 2012 that will place the New York drug store on the Foursquare map, among other social venues. The QR codes also are promoted on Duane Reade's website. Walgreens is in the process of developing a Duane Reade mobile application that will feature both prescription refill functionality, as well as mobile coupons, according to the report.

When users scan the window cling QR code, they are directed to Duane Reade’s mobile weekly deals site.

For the full Mobile Marketer report, click here.


This ad will auto-close in 10 seconds