Report: SodaStream heading to U.S. grocery, drug stores by 2014

ATLANTA — SodaStream is expanding its reach to new channels, according to published reports.

According to a Bloomberg report, the company — which recently launched flavors sweetened with stevia and also formed a strategic partnership with Kraft Foods — SodaStream CEO Daniel Birnbaum noted the company plans to bring its do-it-yourself soda machines to U.S. drug stores and supermarkets in 2014.

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