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REPORTERS Notebook

10/26/2009

Supplier NewsThe Preval Group recently introduced two new products for the retail channel—Wrecking Balm tattoo-fade system and Quietus, a homeopathic remedy for symptoms of tinnitus.

With Wrecking Balm, available as a direct-to-consumer brand since 2006, and more recently through tattoo parlors, there is the potential for a new category in the drug channel. The product contains DemoMatic, approved as a Class I device by the Food and Drug Administration and a Suffusion gel that helps exfoliate the upper layers of the skin, among other ingredients. Current retail packaging contains between a one- to two-month supply of the product, but it takes, on average, between six and eight months to fully fade the tattoo, which means return business.

Quietus offers symptomatic relief to the symptoms of tinnitus, a ringing in the ears associated with exposure to loud noise that about 1-in-6 Americans experience in their lifetime.

Retailer NewsDrugstore.com earlier this month announced the “grand opening” of its latest destination URL—SexualWellBeing.com, a new online retail boutique with thousands of products for sexual health.

“Our goal is to provide the best value, selection and customer experience for people shopping for sexual health products online,” stated David Lonczak, drugstore.com VP and chief marketing officer. “Initial response from customers has been positive as we are able to offer a broader selection of products on SexualWellBeing.com than on drugstore.com.” Customers also will find items for personal care, grooming, family planning, flowers and gifts on SexualWellBeing.com.

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