ReportersNotebook — Consumables 6/25/12

SUPPLIER NEWS — Mars Chocolate in May showcased some of its soon-to-be-launched confections and snacks at the National Confectioners Association’s Sweets and Snacks Show. New items slated to hit retail in the coming months are Dove Silky Smooth cookies and crème and a slew of Halloween-themed introductions, including MilkyWay caramel apple miniatures and Snickers pumpkin singles and six packs.


Jif has extended its line with the launch of new hazelnut spreads. The line includes such new flavor varieties as Jif chocolate-flavored hazelnut spread and Jif mocha cappuccino-flavored hazelnut spread.


Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar. The company noted that the decision to launch the product was prompted by more consumers becoming more health conscious. An 8.4-oz. can of Red Bull Total Zero carries a suggested retail price of $2.19; a 12-oz. can carries a SRP of $2.99; a 16-oz. can carries a SRP of $3.79 and the 8.4-oz. 4-pack carries a SRP of $7.99.


Campbell’s is making its V8 V-Fusion line bubbly. New V8 V-Fusion Sparkling juice drinks are carbonated beverages that tout 50 calories per serving and provide a combined serving of fruits and vegetables without any added sugar, artificial colors, flavors or preservatives, the company said. V8 V-Fusion Sparkling is available in tangerine raspberry, black cherry pomegranate and strawberry lemonade varieties.