Reports: Tesco bringing loyalty program to Fresh & Easy

LONDON — British retailer Tesco will launch its loyalty card program in the United States, according to published reports.

Tesco reportedly is launching the program in an effort to make a profit on its Fresh & Easy stores on the West Coast. The stores, which opened in 2007, have had difficulty turning a profit. The company now operates 175 stores, but has continued losing money.

The new card will allow customers to win points when they use it, much like loyalty cards it offers in the United Kingdom and other markets.