RetailMeNot launches new iPhone coupons app featuring location-based offers

RetailMeNot.com, the largest online coupon site in the United States, has announced the launch of its newest iPhone Coupons app featuring location-specific coupons, as well as expiring and new coupon notifications. These new features will allow consumers to find hundreds of deals at nearby malls this year, making their holiday shopping that much easier.

“This next-generation Coupons app will initially help consumers find local in-store deals available at hundreds of major shopping malls across the country,” said Cotter Cunningham, CEO and founder of WhaleShark Media, which operates RetailMeNot. “As we review the results of our updated app, we believe there is an opportunity to expand this offering beyond shopping malls to help businesses drive local foot traffic and increase their sales revenues.”

Additional features of the new app include location-based coupons available at more than 500 shopping malls across the country by Black Friday, map services that identify nearest store locations to redeem in-store coupons, an easy-to-use interface with curated “Hot Deals” from popular stores, and access via search to RetailMeNot.com’s best online and in-store coupons from tens of thousands of merchants, plus several more new feautures.

Since the June 2012 launch of RetailMeNot.com’s first app, it has been downloaded by nearly 1.5 million people. As mobile technology and smartphone use continue to grow, sophisticated coupon apps will surely become more prominent in the near future. As Cunningham notes, “The new version of RetailMeNot.com’s iPhone app should be a part of every consumer’s shopping survival toolkit for the holidays.”

For more information about RetailMeNot.com, to download the new app or to search for nearby malls with location-based offers, visit http://www.retailmenot.com/mobile.