RetailNext's Aurora latest in shopper behavior measurement

NEW YORK – RetailNext on Friday introduced a purpose-built, all-in-one sensor for collecting in-store data streams. 

 

“As the pioneer and continual innovator in the retail analytics industry, our customers have come to expect RetailNext to deliver advanced technologies and value-added products, services and solutions,” said Alexei Agratchev, CEO RetailNext. “RetailNext has added over 100 retail brands and 12,000 store deployments over the past 12 months, and much of its growth has been fueled by its ability to keep pace with the innovation our customers are looking for to support today’s evolving retail landscape.”

 

RetailNext’s Aurora sensor is an all-in-one device designed specifically for the needs of the retail industry. From outside the store to and through the store entrance and onto shoppers’ mobile devices, Aurora simplifies shopper behavior measurement with a state-of-the-art sensor fusing video analytics, Bluetooth BLE and Wi-Fi technologies. 

 

The Aurora sensor allows retailers to:

 

Comprehensively understand store traffic, from accurate store traffic at the door to store navigation;Automatically exclude store staff from traffic and key KPI metrics, as well as isolate employee paths to complete interaction analysis of sales associates and shoppers; andMeasure the entire shopper journey, including new versus repeat customer, visit frequency and duration, pass-by traffic and capture rate. 

 

“The Aurora sensor was developed to fill a gap RetailNext and its retailing customers identified in the sensor hardware market,” said Arun Nair, chief technology officer RetailNext. “Rather than deploying a ceiling full of sensors, Aurora allows retailers an option to install a single device, designed and built for retail’s specific needs, and one that is both aesthetically pleasing and seamlessly integrated with the RetailNext platform. While RetailNext continues to remain committed to a hardware-agnostic software platform, it is as steadfastly committed to helping retailers solve their most pressing problems, and the Aurora sensor immediately addresses unmet needs in the industry.”